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Connecting The Human Dots


Connecting The Human Dots

Connecting the Human Dots

When I’m participating at the global information flow and at the Enterprise 2.0 events, everybody is emphasizing the huge potentialities of the massive open online collaboration flow enabling knowledge workers, developers, engineers and managers to connect and to communicate on the world wide web and to manage projects in an efficient decentralized streaming. 

Everybody is talking about content creation, community management, social thinking and decentralized workflow. The  Brave New Social Platform World is knocking at the door, but in real(work)life the Social Platforms don’t  create empathy. 

In my role as Community Manager at France Business School and consultant of a cross-boundary competency cluster, I test, try compare and recommend together with my students and interns all sorts of different platforms, software technologies and solutions in order to find out what makes the difference and where is the competitive advantage. We are trying to detect the immediate limits the usefulness of an online collaborative platform. After all, you wouldn’t invest in a sophistacted fully fitted kitchen, if you prefer to have breakfast, lunch and dinner at McDonalds.

Online platforms and the social workflow are supposed to drive the open innovation process, user generated content, crowdsourcing and cross-cultural communication when used efficiently and for the benefit of customers, co-workers as well as the business. But the software enabling all this social thinking and co-working paradigm shifts remains the main hurdle to get access to the open innovation process and liquid knowledge management. It’s made by smart developers for people they don’t understand.

Online platforms are performant if they are really open, transparent, accessible and involving everybody….and operative from the top to the bottom, from the periphery to the control center of any organization. Companies are installing an online collaborative platform for a space they have not yet explored and that they consider as quite spacey.   Moreover, by investing in an online collaboration platform, they are edging themselves into an open workflow, they would like to control and maintain therefore,  on the other side, the hurdles at any level.

That one of the biggest mistakes. The next one is the digital gap between the end user, probably a female end user (working at a remote workplace, decentralized, far away from Silicon Valley or Berlin) who will have to spend many hours in order to find the little apps hidden behind a little arrow, hidden by a hover effect. It took us (a 4 member team of digital natives) one day to understand the tricky apps of Teambox.  

Each social platform has its own little nuances, this task becomes even more convoluted. If a software company  doesn’t have the human dots connecting the data analysis and catalyzing the digital dots to the human dots, Social Software remains a messy, tricky challenge. Facebook became the biggest social software platform in the world while  more and more many intelligent online-platforms don’t know how to connect the human dots. 

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