The world’s largest economies are evaluated on their ability to absorb information and communications technology and use it for economic an social benefit. Economists are talking about e-readiness and this word stands for

• the quality of a country’s information and communications technology (ICT) infrastructure and
• the ability of it consumers, businesses and government to use ICT to their benefit.

E-Readiness is the key for the future of many remote regions in Europe and should also become a ranking factor for PME Clusters. When a region uses ICT connectivity to enhance economic, social and cultural activities, particularly in  remote regions, the economy becomes more transparent, mobile and efficient and may also limit the rural exodus. The economic value that communications connectivity brings to business and individuals is substantial, as is the boon to society in terms of welfare, safety and community-building. Have a look at a digital info graph and you will see whether there is any chance for a PME Cluster!

Online-platforms or any activity based on connectivity and digital skills are the business models of this century.  Internet access itself becomes as fundamental as voice  and this remote access imperative is shifting to deliver broadband services. Even the more labour-intensive businesses that support digital commerce, such as call centers or knowledge management outsourcing providers, move quickly into markets where there are clear cost and skills advantages, i.e. digital competancy to connect with knowledge and to communicate information.

How to evaluate E-readiness?

• Connectivity environment,
• government investment and policy sustaining Internet accessibilty
• the underlying social and cultural attitudes surrounding Internet adoption. Connectivity without digital fitness and viral proactivity doesn’t generate any sustainable added value.

The digital divide between urban centers and remote regions is an economic absurdity. Policymakers have to pull on many levers simultaneously to create an environment where digital connections can proliferate and where citizens and businesses find it. But where are all the proactive decision makers outside of the  numerous UE-Commissions ?

The global business environment will improve steadily over the next 2-5 years. Countries or regions missing the Internet connectivity at 95% will be left outside the global business interactions.

The power of innovation is one important asset. The facilities to connect and communicate innovative ideas is the other one. If you want to know why certain regions like Brandenburg or Basilicata will remain outside of 21st century Socialnomics, just have a look at the map above.